5 edition of Essentials of Marketing found in the catalog.
July 4, 2007 by McGraw-Hill Publishing Co. .
Written in English
|Contributions||Ruth Ashford (Editor)|
|The Physical Object|
|Number of Pages||576|
1. Marketing's Value to Consumers, Firms, and Society 2. Marketing Strategy Planning 3. Evaluating Opportunities in the Changing Market Environment 4. Focusing Marketing Strategy with Segmentation and Positioning 5. Final Consumers and Their Buying Behavior 6. Business and Organizational Customers and Their Buying Behavior 7. Get this from a library! Essentials of marketing research. [Joseph F Hair; David J Ortinau; Dana L Harrison] -- "First, in the last few years, data collection has migrated quickly to online approaches, and by represented more than 60 percent of all data collection methods. The movement to .
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Published in by McGraw-Hill Education, the book is comprised of pages. Joseph P. Cannon, William D. Perreault Jr. and E. Jerome McCarthy are the book authors.
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