Last edited by Tygokora
Friday, April 24, 2020 | History

5 edition of Essentials of Marketing found in the catalog.

Essentials of Marketing

  • 377 Want to read
  • 9 Currently reading

Published by McGraw-Hill Publishing Co. .
Written in English

    Subjects:
  • Sales & marketing,
  • Business/Economics

  • Edition Notes

    ContributionsRuth Ashford (Editor)
    The Physical Object
    FormatPaperback
    Number of Pages576
    ID Numbers
    Open LibraryOL9263554M
    ISBN 100077098609
    ISBN 109780077098605

    1. Marketing's Value to Consumers, Firms, and Society 2. Marketing Strategy Planning 3. Evaluating Opportunities in the Changing Market Environment 4. Focusing Marketing Strategy with Segmentation and Positioning 5. Final Consumers and Their Buying Behavior 6. Business and Organizational Customers and Their Buying Behavior 7. Get this from a library! Essentials of marketing research. [Joseph F Hair; David J Ortinau; Dana L Harrison] -- "First, in the last few years, data collection has migrated quickly to online approaches, and by represented more than 60 percent of all data collection methods. The movement to .


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Essentials of Marketing by Geoffrey A. Lancaster Download PDF EPUB FB2

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